Three Amazing Goals to enhance your business
Key directions that any start up can employ
1st Goal: Finding your way
The outlook to finding the right business start quite early in your life and it is important that you think through all the alternatives available to you.
Your right choice of business will aid you in taking the correct decisions that will ensure that you will not waste your energies unnecessarily.
Your iron-clad thoughts and actions are critical for your success, as you embark on this journey. Some strategies, as you go along this path…
Can you see the leader in the mirror?
An important element of your success is your SELF IMAGE i.e. how do you see yourself? It is a very pertinent question that needs to be answered quickly.
One of the major reasons that the PARETO PRINCIPLE works more when it comes to successful people is because of the reference to the past.
Your challenge is your past. It is filled with failures and you start that as a benchmark and are scared to embark on anything new.
Can you see a different lifestyle?
You might be driving a TVS moped today or even a cycle. But can you envisage living a STUPENDOUS lifestyle? Maybe a million-dollar home or driving a S class Merc
It’s your thinking that determines your place or your transportation. It only requires a mind-set shift and all the good things of life will be at your feet.
You need to feel the goodness that these things can bring. It is the emotions behind these accomplishments that will aid you in achieving it.
Envisage an international business
As you start your business it will be a challenging ask to imagine something as huge as operating outside your local place. But all great people started with this mission.
Your growth is also a function of your environment and what you intend to do with it. The Bonsai tree is a classic example of limiting your capacities.
Did you know that any domain that you choose to work on has the bandwidth for you to operate in of the country of your choosing? Language will never be the barrier.
Harvest may be somewhere else – not necessarily at the place where you sow
There are three universal laws of Sowing and Reaping, which you need to keep in mind as you start working on your business viz.
- Reap WHAT you sow
- You reap MORE than what you sow
- You reap AFTER you sow
To understand better:
- You will not get positive if you FEED negative
- Your ROI (Return on Investment) is always high i.e., you invest 1, you will make 100
- You should not have the Maggie Noodles mind-set. Understand all great leaders practiced DELAYED GRATIFICATION
These lessons are best understood, if you had been anywhere related to farming or related to farmers and agriculture. That’s the place, where these laws are seen practically.
Understand the concept of a DREAM TANK
Your Dream determines your destiny. You will put your heart and soul into the work, if you know what is that you want to achieve.
A Dream Tank is a concept that is basically based on the things that you would like to attain for yourself. This could be tangible assets or intangible elements.
The bigger, the Dream tank, the higher will be your efforts to achieve them. A simple example would be the brand of car that you would like to possess. The more expensive it is, the more work you have to do.
Work the hardest
There is no substitute for hard work. All the great people have one thing in common – they work the most and don’t complain about it.
It is not easy, but definitely worth it. The harder you work, the luckier you get!!
2nd Goal – Business Assessment
As you start exploring the various options available at your disposal for a lucrative business, you need to keep in mind, as to what makes you feel fulfilled.
Your attempt at reaching a satisfied life will be fraught with trials and tribulations and it is not going to be easy to achieve this.
However, if you stay focused and analyse your situations properly, you should be able to achieve reasonable success. We have given you some information around it…
Can you envisage something like a lake front home?
As you start building your business, one of the important aspects is that how would want a balance between your personal and professional life?
If you learn your skills properly, the talent that you have inside of you will help you leverage your current position to far greater heights.
One different aspect of creating wealth is called On-going income or Passive income. This kind of cash-flows are available to a host of business. Research them, properly.
Never get distracted till your goal is reached
One of the easiest things as you go ahead in your life is getting distracted easily. This has to be avoided with all your might, else you will not know the actual fruits of success.
There is a concept called Shiny Object Syndrome. In this situation, you end up doing things on an ephemeral or very un-involved basis.
This leads to dangerous situations and you end up being no-where and hence, you are not the part of the so called Winner’s Club
You have to lead people depending on their maturity
There will be situations in your business, where you will start leading a team and at that time, your EQ will be needed more than your IQ.
Sometimes it’s easy to get your focus off the team that is performing well as they might not be getting results, but are making all the efforts.
This is absolutely wrong approach of leadership as a true leader recognizes the potential before seeing the output and that is very critical to success of any team or organization.
Everyday work ethic leads to achieving monthly goals
Your short-term goals should have a monthly target and your chances of achieving them is based on what you are doing at this moment.
Your leaders in your domain might seem like a 90-day wonder, nut the actual story lies in their everyday sweat and blood, which sometimes you might not understand.
Monthly goals are referred as short-term goals which tend be more action oriented rather than result oriented. If it has the latter component, it is not a good goal-setting practice.
Help the new employee to eliminate fear
When you are getting in a fresher for your firm, it is quite natural that the new person might not feel totally comfortable and it is your responsibility that he/she is able to adapt in an easy manner.
The only thing that hinders any person to perform to their potential is the fear of unknown and it is your teams’ strategies that would ensure that this hurdle is passed comfortably.
One common mistake that you might end up doing is that you don’t set up the right expectations that can lead to a performance that is in tangent to your needs. Take care of that.
Leadership is taken – never given. That can only be done by influencing
This is a very important concept, when you are running your own business. Just look back on the days, where you respected your boss.
It would have hardly occurred if he/she was an intimidating or an irritating personality. Your respect for them would be because of the way they treated you.
Actions speak louder than words!! Remember that
3rd Goal – Business Guidance: A scientific direction
Your life is brilliant mix of the past, present and future. If you are able to just see the successes of the past and avoid the failure thoughts of the past, your future will be fantastic.
At My App Development (MAD), we would like to hand hold you and take you across the various chasms of life that you might not be too accustomed to handle.
At this transition point, it is very critical that you take care of all the aspects of a good life and do not over-look, one for the other.
Your business is a picture inside a picture
One big decision will not change your future, it’s a series of small decisions. It’s a very important concept in taking your life decisions.
Sometimes the benefit of a business is not seen immediately. The benefits that accrue out of the direction that you choose can come at a later point in time.
The true value that accrues to others because of your efforts should impact the core of a person and just not the outer life.
An educated leader is never at the mercy of a theoretical observer
There are multitude of people who will start commenting on the path that you are attempting, if it is different from the normal course.
However, you have to keep reiterating to yourself that the path that you have chosen is beneficial, not just to you, but the entire society.
If you will observe keenly, you will realize that the financial benefit received by any person is the direct positive impact that they had on others.
If you have a passion, you never have to convince people
All great people in any chosen field are always fully committed to their cause and know that it is their calling and would do anything to achieve success.
If you are able to develop that inner fire in you, you will never be distracted by any other activities happening around you and you will be able to focus more than 100%.
Your passion is what will turn your mediocre, middle-class living into a life of significance that can impact a lot of lives around you and world-wide.
Learn how to handle yourself
One of the most challenging aspect of living a great life is the key trait of managing yourself in the face of any large adversity.
This one habit of keeping your composure can turn the tide in your favour, when everything happening currently is not indicative of that.
A great tool that can aid you in this attempt is that if you are able to develop the art of reading books. As it’s said ‘All leaders are readers’.
Reject Me – I Love it!!
The great author, John Fuhrman wrote these immortal lines which is the title of his book. Unfortunately, the majority can’t take a few rejections.
That’s why you end up seeing most of them live a mediocre life, which is a bane of this society. If you are able to withstand the heat, a great life awaits you.
Every domain has a benchmark for rejections. When you start your business, you should be aware of this, so that you know that you are lining up for success.
What is your stock value?
Every day you wake up to the story of which company’s stock value has gone up? Have you ever looked back to think about yourself?
Warren Buffet might be able to analyse stocks and pick the right one. But one stock that can never depreciate is YOU!!
Take care of this stock and nurture it well. The ROI for this is going to be phenomenal.
My App Development (MAD)’s step
We use a variety of techniques to determine your firms’ strengths and analyze the weakness. My App Development (MAD) provides solutions that will aid you at any start-up stage. Our products and services are applicable for any start up.
- Web & Mobile App Development
- Digital Marketing
- Blockchain Development
- Enterprise Software Development
- NFT Marketplace Development
- DevOps
Some exciting directions handled by us:
- Discover a Path by analysing your passion
- Identify unique strengths through various solutions
- Suggesting Affiliate Programs based on personality, interest & ability
You can review our team’s profile who will discuss with you in understanding your strengths and based on a customized solutions will provide the right direction
We have a vision of developing India into a strong country that provides cutting edge solutions for start-ups and transform the world, positively
Wishing you that you achieve all your dreams
It was an interesting event that happened in heartland of Tuticorin (where the Tamil movie SINGAM was made) – a few years back.
I was doing a workshop on Digital Marketing solutions and directions for an enterprising group of SMEs who are a part of the Tuticorin ICCI chapter Through the following ideas, I will aid you and your business to engage on these exciting directions that have started in the DM space
Digital Marketing Solutions
Digital Marketing comprises of two words viz. Digital and Marketing. So, a DM person has to have an understanding of both aspects. Hence, between D & M, it is critical that I would say that you need to have a good understanding of marketing as well.
Digital is a brilliant platform that can deliver the solutions that any marketer has in his/her mind. Therefore, it becomes pertinent to understand the old methods – MARKETING STRATEGIES and the new world – DIGITAL PLATFORMS
As a Digital Marketer, you need to understand that the orientation of the customers is based on an important concept of Adding Value
If you don’t take that effort, then all your efforts will be futile. There are two ways that you can embark on these strategies
The first one is called 3Vs and 1P strategy and the other one is called the 4-1-1 rule. Both these, effectively ensure that as a marketer, you provide the value – first and then pitch your product
One more aspect is you need to understand, that you have to look at the marketing landscape through a different prism. The picture below can give you a perspective, which is small deviation from the great marketer – Philip Kotler
NexGen Digital Marketing solutions
An important facet of DM is to know the key components of it and understand it from a view point of what was existing earlier.
As a marketer, you will be able to notice quite a bit of similarities between the earlier directions and what has DM brought to the fore
In the OFFLINE world, what was a SHOP, in the ONLINE world, it is a WEBSITE. That is the modification and so as a marketer the work is slightly different
Earlier, you had to make your shop better and have a quality Footfalls. Now, since you have a website in place, you need to do the same to your website – The term used here is Traffic
In order to achieve it, you have multiple marketing options and strategies available. As a marketer, in the offline world, your work started after the shop/service has been set-up. In the same way, you work on developing your website should be limited
So, as a DM person, I would recommend you to focus on Quality Traffic Generation which should be your focus area.
There are multiple strategies to achieve and the three key benefits over a traditional marketing system that the Digital platforms wins it hands down
- Better ROI (Return on Investment)
- Focussed Demographics
- Clear Measurement
The traffic sources that can aid any DM person are:
- Improving the website through Search Engine Optimization – SEO strategies
- Marketing through – Email tools like Mail Chimp, Get Response etc.; Platforms like FB marketing, LinkedIn marketing etc. – Termed as Social Media Marketing (SMM); Google Ads – Termed as Search Engine Marketing (SEM)
As a marketer, you also need to understand some critical tools like Google Analytics and Google Search Console -GSC. (Earlier called as Google Web Master’s Tool – GWMT)
The other areas that you need to have a control on are
- Mobile Marketing
- Blogging
- Lead Generation and Management through Landing Page (LP) tools like Click Funnels etc.
- Affiliate Marketing through platforms like Amazon and others
Best Digital Marketing solutions
DM also has a very interesting option for making a parallel income in addition to your main business. This strategy is termed as affiliate marketing
The picture below gives you an idea of how this can be done
The three key steps involved in becoming a successful Affiliate Marketer are
- Have a separate website that promotes products / services in your niche – You can use freelancers from Upwork or Freelancer (Good platforms where you should be able to find these resources)
- Undertake effective DM strategies that will make the merchants / networks to look up
- Reach out to those partners who are interested
This is one of the reasons, why DM solutions are looked as one of the effective routes to take your business forward
You can use this same strategy to identify Affiliate partners who can aid you in marketing as they can become an outsourced marketing agency for you.
Digital Marketing solutions for small businesses
One of the biggest benefits for a DM person is that they can assist all the fledgling departments of the SMEs (Small and Medium Enterprises) that are needed for proper functioning using the various DM strategies – listed above like SEO, SEM and SMM
It can also aid all departments like Human Resources, Operations / Manufacturing, Customer Relationship Management in addition to its core function – Marketing
Additionally, a few more important facets of how DM routes can aid SMEs are
- Can undertake all DM activities at a very minimal budget
- Can look at outsourcing in a different light
- Can expand nationally and internationally, quite easily
- Reach out to the right audience with a high LTV (Long Term Value)
Innovative Digital Marketing solutions
As a Digital Marketer, to bring in innovation to the SMEs, these are the elements that you should focus on
Analyse DM Tools | Create Content Calendar |
| Keyword Optimisation | Competitor Analysis |
| Create User Personas | Create Content Variety |
| Create Content Repurposing | FB Ads |
| LinkedIn Ads | Social Media Optimisation – SMO |
| Create Automation – Understand tools like Zapier | Influencer Marketing |
| YouTube Marketing | Quora Marketing |
| Understand other Social Media (SM) platforms | Email Marketing |
Complete Digital Marketing solutions
DM solutions take care of all the critical needs of a business requirement. It encompasses some key elements listed below
- Saves time and effort
- Is highly flexible
- Produces real-time analysis
- Aids in instant feedback
- Is highly economical and impactful
Some key pointers to instil in the DM person’s mind so that they are able to address the important needs of their customers
- Customers have access to huge data and are able to share it with the world in a very fast and impactful manner
- Social engagements and E-Com have massively changed the interactions between the customer and retailer
- Expectation of a well-oiled PR (Public Relations) is the need of the hour. If it’s not there, the transition is very fast and you might lose out to your competition
One more important aspect to keep in mind is the knowledge of the influence of Internet in the Indian market – this is called INTERNET PENETRATION (658 million users in India, who have access to Internet)
As a marketer, you need to understand that there is a huge market available within India itself, but if you have an international presence, go for it
The picture below gives you an idea of various aspects of DM that are needed to make it a complete solution – so that you are able to engage with your customer during the entire buying cycle
360-degree Digital Marketing solutions
As a Digital Marketer, you need to have a proper and in-depth understanding of the key tools across different aspects of marketing. A visual representation of the different tools needed are mentioned below
These digital marketing solutions pertain to Indian SMEs (The small and medium businesses (SMEs) in India include 63.4 million units and accounts for nearly 30% of India’s GDP, employing about 460 million people. The sector also makes up for 33.4% of the India’s output in manufacturing, giving employment to around 120 million Indians, according to CII) and also to various sectors like the healthcare
Through the DM strategies, you can attract customers across the entire marketing funnel, starting from ToFu (Top of the Funnel), passing through MoFu (Middle of the Funnel) and finishing at BoFu (Bottom of the Funnel)
The below information gives a pictorial representation
Integrated Digital Marketing (IDM)
The key facets of an IDM framework include the following. I am also highlighting a few critical aspects in each traffic source
- SEO
- Working – It’s a 5-step activity
- Keyword Research
- Market positioning – Using search engines, other than Google like Bing / Yandex
- Understanding Page Rank
- SMM
- FB / Linked Ad network
- YouTube marketing & Instagram posts
- Other platforms like Twitter and Pinterest
- Email marketing – Understanding
- Automation & Drip marketing
- Blacklisting
- Landing Pages (LP)
- SEM – Using Google Ads
- Search, Display, Shopping
- Video / App
As part of your IDM strategy, one of the key components is QUALITY CONTENT. To go ahead with this, it is important to define it in the first place
Content Marketing is a marketing technique of creating and distributing relevant & valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action (As defined by Simplilearn)
The following gives you an idea of the various parts of Content Marketing
The following table gives you an idea of SMEs having content marketing as part of their DM strategy
My App Development (MAD)’s Steps
We use a variety of techniques to determine your firms’ strengths and analyze the weakness. My App Development (MAD) provides solutions that will aid you at any start-up stage. Our products and services are applicable for any start up.
- Web & Mobile App Development
- Digital Marketing
- Blockchain Development
- Enterprise Software Development
- NFT Marketplace Development
- DevOps
Some exciting directions handled by us:
- Discover a Path by analysing your passion
- Identify unique strengths through various solutions
- Suggesting Affiliate Programs based on your firm’s personality, interest & ability
You can review our team’s profile who will discuss with you in understanding your strengths and based on a customized solutions will provide the right direction
We have a vision of developing the world into a strong mix of the right communities that provide cutting edge solutions for start-ups and transform the world, positively
If you want to talk to our CEO / meet him, you can book a Calendly meeting with him by clicking here
Wishing you that you achieve all your dreams