Understanding the Cost of a Mobile App Development

In today’s digital age, mobile applications are no longer a luxury but a necessity for businesses aiming to stay competitive. Whether you’re a startup looking to launch the next big thing or an established enterprise seeking to expand your digital footprint, understanding the cost of developing a mobile app is crucial. But what factors influence these costs, and how can you budget effectively? Let’s dive in.

Key Factors Influencing the Cost of a Mobile App

1. App Complexity and Features

   • Basic Apps: Simple functionality with minimal features, such as a basic calculator or a note-taking app, are the least expensive to develop.
   • Moderate Complexity Apps: These apps include features like user login, social media integration, and basic backend server support, such as a weather app or a fitness tracker.
   • High Complexity Apps: Advanced features like real-time user interactions, complex animations, and robust backend infrastructure significantly increase development costs. Examples include e-commerce platforms, social media networks, and on-demand services like Uber.

2. Platform and Device Compatibility

   • Single Platform: Developing for either iOS or Android will cost less than building for both.
   • Cross-Platform Development: Using frameworks like React Native or Flutter can help reduce costs by allowing you to deploy on both iOS and Android simultaneously.
   • Device Range: Ensuring compatibility across various devices (smartphones, tablets, wearables) adds to the complexity and cost.

3. Design and User Experience (UX)

   • Standard Design: Utilizing pre-made templates and standard UI components can reduce costs.
   • Custom Design: Tailored designs with unique branding and animations require more time and expertise, thus increasing expenses.
   • User Experience: Investing in UX research and design to ensure your app is intuitive and user-friendly can drive up initial costs but pays off in user retention and satisfaction.

4. Backend Infrastructure and APIs

   • Basic Backend: Simple data storage and retrieval systems are less costly.
   • Advanced Backend: Features like real-time updates, complex database interactions, and third-party API integrations (e.g., payment gateways, geolocation services) can significantly increase costs.

5. Development Team Location and Expertise

   • Local vs. Offshore: Development costs vary widely depending on the geographical location of your development team. Local developers in North America or Europe tend to charge more than their counterparts in Asia or Eastern Europe.
   • Experience Level: Highly skilled and experienced developers will command higher fees but often deliver superior results more efficiently.

Estimating Your App’s Cost

To give you a ballpark figure, here’s a rough estimate based on app complexity:

• Simple Apps: $10,000 – $50,000
• Moderate Complexity Apps: $50,000 – $100,000
• High Complexity Apps: $100,000 – $500,000+

These figures can vary widely depending on specific requirements and market rates. It’s essential to have a detailed discussion with your development team to get a more accurate estimate tailored to your project.

Reducing Costs Without Compromising Quality

1. MVP (Minimum Viable Product): Start with a basic version of your app to test the market and gather user feedback. This approach helps you focus on essential features and scale gradually.
2. Agile Development: Use an iterative approach to development, allowing you to make adjustments based on ongoing feedback and changing requirements.
3. Outsourcing: Consider outsourcing parts of your project to offshore teams to reduce costs, but ensure you maintain high standards by working with reputable firms.

Conclusion

Investing in a mobile app can be a game-changer for your business, but it’s essential to approach it with a clear understanding of the costs involved. By considering the factors outlined above and working with a skilled development team, you can create a high-quality app that meets your business needs and delights your users.

Ready to take the next step? Contact us today to discuss your project and get a personalized quote. Let’s turn your vision into a reality!

Your 1^st move – The First Step

As a young person, you right now evaluating options. However, one key advice from us would be to evaluate your passion of how you would like to approach you work.

The options available are viz. A. Be an employee. B. Be a self-employed/entrepreneur. C. Create a team to run your business.

Whatever be your decision, there are some strategies that are evergreen to make you reach your ultimate success…

How you overcome the challenges

You will face various types of obstacles on a day to day basis ranging from immediate issue – like a difference of opinion between what you want to achieve and what your elders want.

Or it could be some very complicated situation like there could be limited bandwidth – from a financial standpoint, to offer your choice of education.

Between these ends of spectrum of challenges will lie your aspirations and you will need to figure out a solution to solve this.

Complete submission to your goals

If you develop the attitude of ‘No questions asked about the system’, the chances of your success increases manifold.

This thought-process can only come if you are able to get to some undivided focus on what you want to achieve.

Some names that you might not be aware, but are creating waves in the Internet marketing space are classic examples of single-minded focus at a very young age.

Nothing happens till you get excited

High speed transportation are perfect examples of what is required to achieve maximum success. They expend maximum energy in the beginning that builds up a huge momentum.

The one physics equation that you should always remember is that momentum is factor of mass and velocity.

To be understood properly, it would mean that you would need to develop your leadership skills as well as be passionate in any business that you choose.

Listen to educational Audio regularly

One way to enhance your knowledge is to be in the learning curve, which would mean that you keep your brain as much nourished as you do your stomach.

A great paradox is the way you treat your million-dollar asset – Your brain. Do you know that this small 3-pound item in your body can calculate around 38,000 trillion calculations per second?

It is estimated that even the great Albert Einstein only used 5% of his brain power. Just think, if you utilize your brain-power properly, what can you not achieve?

Figure things out

If you are lucky, then you might end up having a good mentor for your business. Even then, it is critical that you need to make your own way.

There will be hardly any story worthwhile that did not have a struggle behind the success you see on screen. Champions are seen in the ring, but not made there.

Whatever be your domain, you will face situations that have never come before. You need to find solutions to that.

Success begets success

It’s an old saying that is worth remembering. People have trodden the path that you are trying now. However, your methods are different – hence it might take more time.

You have the potential to reach your goals. Just believe that it is possible!!

Your 2^nd Move – Finding your way

As you enter one of the important phases of your business, it is important that you understand some critical aspects of life.

If you need you business to be a well-rounded one, it should encompass the equivalence of both private victory and public victory as mentioned by Stephen Covey.

The book – ‘Seven habits of Highly Effective People’ is a wonderful start that will aid you as you progress in your business. Some strategies around that…

You Will Not Have Everything Right When You Build Your Business

One of your key strengths that you need to develop is your resilience towards unexpected events. As a great saying goes, ‘When life throws a lemon, make a lemonade out of it’.

Lot of your close circle will start advising you on the path that you choose. But remember to see, if they have the fruit on their tree before they give out their thoughts.

Do you start from my home only if all the traffic lights are green? Don’t you start and stop when required? You should have the same thought-process.

What is your bill?

Your monthly expenses are a clear indication of your efforts towards creating a strong future. You might end up being ‘Penny Wise and Pound Foolish’.

Never major in the minors, as it is very easy to be lured by those aspects that will not aid you in reaching your destinations.

If you will observe, all great people took some risk and it will be either Time or Money. How can you assume that your success can be any different?

Develop an Unbelievable Work Ethic

You will have to develop this habit even though you might face a lot of unprecedented challenges. This is the differentiating factor between people who have succeed and where you are.

Successful people do the work which unsuccessful people don’t do. The fact is the former also don’t like doing it, but they do it any way.

A great book by Ruben Gonzalez – ‘It takes courage to succeed’ is a wonderful anecdote that highlights this point to the core.

You Don’t Go With Statistics

If any great person in your field started with statistics, they will not be where they are today. In USA, 65% get divorce. Does that mean you don’t marry?

A similar data point is the number of businesses that succeed. It’s a very small percentage. If any leaders thought that way, we would not be enjoying our lives as it is right now.

You Cannot Make Anyone to Be Successful – You Can Just Show the Path

Success in your business is based on lot of variables. But the key thought is what has been shared in this perspective.

You can take a horse to a pond, but it will drink that water, if is thirsty enough. You cannot make it drink. Success in your business is like that – You will need it as desperately as you would need air, if you were under water.

Opportunity Knocks Only Once

The interesting part of great opportunities is that it is camouflaged in hard work. The below story highlights that.

There was a different SWAYAMVAR that was held by a rich person in a town. The challenge was that the potential groom had to swim across a pool infested with crocs.

The moment he finished saying those words, a young man jumped into the pool and swam across. Before people could start applauding him, he asked “Who pushed me”?

REMEMBER THIS: You might have problems staring at you, but that’s that way to success!!

Your 3^rd move – Realize your potential

As you start moving in the direction, chosen for you, you will need to remember that you are not doing it for yourself, but leaving behind a legacy.

Always remember that the universe hands all of us, the same equal opportunity. How, each one of us, take it up is the key question.

Life will keep giving opportunities. You need to be smart enough to recognize that and implement, what is right for you.

Make generations remember your name

It is an easy task to do something that is relevant to the current context and situation. If you observe your leaders, you will understand a pattern.

All of them have visions that are at least 25 years ahead of today. If you know how Reliance entered the cell phone market late, but took it by storm.

The legend goes thus: “Dhirubai told his sons that, whatever stops – people will never stop talking”!!

It is the same ‘stuff’ inside all people

A great example of the above statement is this: If you have three glasses of water which is filled in different bottles, it is the shape that determines the outcome – Not the matter inside.

When most of the Indians saw the British rule, pre-independence as a matter of fact; only a few good men like Subash Chandra Bose saw it as imperialism and took action.

Opportunities might come around

It is a law that sometimes, good things come around even if you have missed it the first time. But you need to be looking and respect the person who shows you the opportunity.

However, one of the key ingredients for this principle to succeed is that you need to keep an open mind and be willing to experiment new things, till you succeed.

Honesty and hard work – Key to achievement

It might look like a clichéd term. But, if you observe closely, you will realize that all great leaders have these two qualities deeply imbibed in their personality.

When Gandhiji used Ahimsa as the strategy to achieve independence for us, he was true to its cause and it took him a lot of time – more than three decades.

When he was assassinated, it was because it was felt that he did not live up to the above two qualities. Be ready for such a brickbat.

Others stories are the key to your inspirations

Before the Wright brothers, it was felt that humans can never fly. Some generations before, the earth was flat!!

Whenever, someone tries something new, it could be for the first time and he/she might not end up with the desired levels of success.

That is the path that you should take where you can create a niche for yourself in the same domain that others have started.

Some classic examples are companies and individuals that have chosen different aspects of Internet marketing.

Only dreams will keep you focused

An important aspect of achieving your destination is your ability to focus on the WHY and overlooking the HOW.

If you look at all the great leaders of the past, the one quality that differentiates them from the mass is their ability to focus on the reason of achieving something worthwhile

Your Dreams will keep you Ignited on your Way to your goals!!

My App Development (MAD)’s Steps

We use a variety of techniques to determine your firms’ strengths and analyze the weakness. My App Development (MAD) provides solutions that will aid you at any start-up stage. Our products and services are applicable for any start up.

1. Web & Mobile App Development
2. Digital Marketing
3. Blockchain Development
4. Enterprise Software Development
5. NFT Marketplace Development
6. DevOps

Some exciting directions handled by us:

• Discover a Path by analysing your passion
• Identify unique strengths through various solutions
• Suggesting Affiliate Programs based on personality, interest & ability

You can review our team’s profile who will discuss with you in understanding your strengths and based on a customized solutions will provide the right direction

We have a vision of developing India into a strong country that provides cutting edge solutions for start-ups and transform the world, positively

Wishing you that you achieve all your dreams

1st Goal: Finding your way

The outlook to finding the right business start quite early in your life and it is important that you think through all the alternatives available to you.

Your right choice of business will aid you in taking the correct decisions that will ensure that you will not waste your energies unnecessarily.

Your iron-clad thoughts and actions are critical for your success, as you embark on this journey. Some strategies, as you go along this path…

Can you see the leader in the mirror?

An important element of your success is your SELF IMAGE i.e. how do you see yourself? It is a very pertinent question that needs to be answered quickly.

One of the major reasons that the PARETO PRINCIPLE works more when it comes to successful people is because of the reference to the past.

Your challenge is your past. It is filled with failures and you start that as a benchmark and are scared to embark on anything new.

Can you see a different lifestyle?

You might be driving a TVS moped today or even a cycle. But can you envisage living a STUPENDOUS lifestyle? Maybe a million-dollar home or driving a S class Merc

It’s your thinking that determines your place or your transportation. It only requires a mind-set shift and all the good things of life will be at your feet.

You need to feel the goodness that these things can bring. It is the emotions behind these accomplishments that will aid you in achieving it.

Envisage an international business

As you start your business it will be a challenging ask to imagine something as huge as operating outside your local place. But all great people started with this mission.

Your growth is also a function of your environment and what you intend to do with it. The Bonsai tree is a classic example of limiting your capacities.

Did you know that any domain that you choose to work on has the bandwidth for you to operate in of the country of your choosing? Language will never be the barrier.

Harvest may be somewhere else – not necessarily at the place where you sow

There are three universal laws of Sowing and Reaping, which you need to keep in mind as you start working on your business viz.

1. Reap WHAT you sow
2. You reap MORE than what you sow
3. You reap AFTER you sow

To understand better:

1. You will not get positive if you FEED negative
2. Your ROI (Return on Investment) is always high i.e., you invest 1, you will make 100
3. You should not have the Maggie Noodles mind-set. Understand all great leaders practiced DELAYED GRATIFICATION

These lessons are best understood, if you had been anywhere related to farming or related to farmers and agriculture. That’s the place, where these laws are seen practically.

Understand the concept of a DREAM TANK

Your Dream determines your destiny. You will put your heart and soul into the work, if you know what is that you want to achieve.

A Dream Tank is a concept that is basically based on the things that you would like to attain for yourself. This could be tangible assets or intangible elements.

The bigger, the Dream tank, the higher will be your efforts to achieve them. A simple example would be the brand of car that you would like to possess. The more expensive it is, the more work you have to do.

Work the hardest

There is no substitute for hard work. All the great people have one thing in common – they work the most and don’t complain about it.

It is not easy, but definitely worth it. The harder you work, the luckier you get!!

2^nd Goal – Business Assessment

As you start exploring the various options available at your disposal for a lucrative business, you need to keep in mind, as to what makes you feel fulfilled.

Your attempt at reaching a satisfied life will be fraught with trials and tribulations and it is not going to be easy to achieve this.

However, if you stay focused and analyse your situations properly, you should be able to achieve reasonable success. We have given you some information around it…

Can you envisage something like a lake front home?

As you start building your business, one of the important aspects is that how would want a balance between your personal and professional life?

If you learn your skills properly, the talent that you have inside of you will help you leverage your current position to far greater heights.

One different aspect of creating wealth is called On-going income or Passive income. This kind of cash-flows are available to a host of business. Research them, properly.

Never get distracted till your goal is reached

One of the easiest things as you go ahead in your life is getting distracted easily. This has to be avoided with all your might, else you will not know the actual fruits of success.

There is a concept called Shiny Object Syndrome. In this situation, you end up doing things on an ephemeral or very un-involved basis.

This leads to dangerous situations and you end up being no-where and hence, you are not the part of the so called Winner’s Club

You have to lead people depending on their maturity

There will be situations in your business, where you will start leading a team and at that time, your EQ will be needed more than your IQ.

Sometimes it’s easy to get your focus off the team that is performing well as they might not be getting results, but are making all the efforts.

This is absolutely wrong approach of leadership as a true leader recognizes the potential before seeing the output and that is very critical to success of any team or organization.

Everyday work ethic leads to achieving monthly goals

Your short-term goals should have a monthly target and your chances of achieving them is based on what you are doing at this moment.

Your leaders in your domain might seem like a 90-day wonder, nut the actual story lies in their everyday sweat and blood, which sometimes you might not understand.

Monthly goals are referred as short-term goals which tend be more action oriented rather than result oriented. If it has the latter component, it is not a good goal-setting practice.

Help the new employee to eliminate fear

When you are getting in a fresher for your firm, it is quite natural that the new person might not feel totally comfortable and it is your responsibility that he/she is able to adapt in an easy manner.

The only thing that hinders any person to perform to their potential is the fear of unknown and it is your teams’ strategies that would ensure that this hurdle is passed comfortably.

One common mistake that you might end up doing is that you don’t set up the right expectations that can lead to a performance that is in tangent to your needs. Take care of that.

Leadership is taken – never given. That can only be done by influencing

This is a very important concept, when you are running your own business. Just look back on the days, where you respected your boss.

It would have hardly occurred if he/she was an intimidating or an irritating personality. Your respect for them would be because of the way they treated you.

Actions speak louder than words!! Remember that

3^rd Goal – Business Guidance: A scientific direction

Your life is brilliant mix of the past, present and future. If you are able to just see the successes of the past and avoid the failure thoughts of the past, your future will be fantastic.

At My App Development (MAD), we would like to hand hold you and take you across the various chasms of life that you might not be too accustomed to handle.

At this transition point, it is very critical that you take care of all the aspects of a good life and do not over-look, one for the other.

Your business is a picture inside a picture

One big decision will not change your future, it’s a series of small decisions. It’s a very important concept in taking your life decisions.

Sometimes the benefit of a business is not seen immediately. The benefits that accrue out of the direction that you choose can come at a later point in time.

The true value that accrues to others because of your efforts should impact the core of a person and just not the outer life.

An educated leader is never at the mercy of a theoretical observer

There are multitude of people who will start commenting on the path that you are attempting, if it is different from the normal course.

However, you have to keep reiterating to yourself that the path that you have chosen is beneficial, not just to you, but the entire society.

If you will observe keenly, you will realize that the financial benefit received by any person is the direct positive impact that they had on others.

If you have a passion, you never have to convince people

All great people in any chosen field are always fully committed to their cause and know that it is their calling and would do anything to achieve success.

If you are able to develop that inner fire in you, you will never be distracted by any other activities happening around you and you will be able to focus more than 100%.

Your passion is what will turn your mediocre, middle-class living into a life of significance that can impact a lot of lives around you and world-wide.

Learn how to handle yourself

One of the most challenging aspect of living a great life is the key trait of managing yourself in the face of any large adversity.

This one habit of keeping your composure can turn the tide in your favour, when everything happening currently is not indicative of that.

A great tool that can aid you in this attempt is that if you are able to develop the art of reading books. As it’s said ‘All leaders are readers’.

 Reject Me – I Love it!!

The great author, John Fuhrman wrote these immortal lines which is the title of his book. Unfortunately, the majority can’t take a few rejections.

That’s why you end up seeing most of them live a mediocre life, which is a bane of this society. If you are able to withstand the heat, a great life awaits you.

Every domain has a benchmark for rejections. When you start your business, you should be aware of this, so that you know that you are lining up for success.

What is your stock value?

Every day you wake up to the story of which company’s stock value has gone up? Have you ever looked back to think about yourself?

Warren Buffet might be able to analyse stocks and pick the right one. But one stock that can never depreciate is YOU!!

Take care of this stock and nurture it well. The ROI for this is going to be phenomenal.

My App Development (MAD)’s step

We use a variety of techniques to determine your firms’ strengths and analyze the weakness. My App Development (MAD) provides solutions that will aid you at any start-up stage. Our products and services are applicable for any start up.

1. Web & Mobile App Development
2. Digital Marketing
3. Blockchain Development
4. Enterprise Software Development
5. NFT Marketplace Development
6. DevOps

Some exciting directions handled by us:

• Discover a Path by analysing your passion
• Identify unique strengths through various solutions
• Suggesting Affiliate Programs based on personality, interest & ability

You can review our team’s profile who will discuss with you in understanding your strengths and based on a customized solutions will provide the right direction

We have a vision of developing India into a strong country that provides cutting edge solutions for start-ups and transform the world, positively

Wishing you that you achieve all your dreams

Dry Flowers exports in India accounts for close to INR 100 crores ever year. SMEs in India can take massive benefits out of it.

If you are a SME, then you can use various strategies to engage in this area and take advantage of it and take your business, forward

Through the following ideas, I will aid you and your business to engage on these exciting directions that have started in the Dry Flowers space

As a SME, you need to know that there are two types of flowers that can aid you in enhancing your business prospects and grow your revenues

When the flowers are fresh out of the plants, they are rich in moisture – but can be used for only few purposes, but when they are dried, it can aid in multiple business aspects that we will discuss going forward

Dry flowers for decoration

When flowers are dried, it makes for an excellent source for decoration at multiple places. It can be used in residential spaces, marriages and even gardens.

As a SME who is looking to enhance your revenues and improve your bottom line, these are different avenues that can aid you.

You can get into manufacturing or distribution of these dry flowers that are two types of business which can be something that as a SME that you can look at.

When decoration is made through dry flowers, aesthetics is at a different level and so as a marketer, you can reach out to a new target audience who might be looking at a different solution.

How to make dry flowers?

To make dry flowers, it is fairly a simple process –you just remove the water content from the flowers depending on your business. It could range from exotic to local species.

This could range from Roses / Hibiscus / Daises / Marigold / Lillie’s etc.

These dry flowers are needed to be made so that it can create a reasonable array of solutions as part of a SME’s offering and just not limited to one

Dry flowers can be made through natural and artificial means. It depends on lots of variables, but some key factors are budget and time. We will discuss this in future.

Dry flowers to buy

Your TG (Target Group) will end up buying dry flowers, as they will need for multiple reasons ranging from home decoration to parties

As a marketer or a business person, you need to available during the entire buying cycle, which is termed as the buying funnel

A potential customer will move from the AWARENESS stage to the TRANSACTION stage and you will need to provide the right information at the right time so that you are able to convert and have a better ROI (Return on Investment)

So basically, you need to ensure that you as a SME, take multiple actions at various points in time, so that you don’t lose out on potential opportunities

The below diagram gives you an idea (Even though its bit dated figures)

Dry flowers art

There are some important elements when it comes to creating an art out of dry flowers. You need to understand that each flower has a different moisture content that can make or break the art that comes out of it

Some flowers need extra care and extra time as they are differently made

Flowers that have higher water content like Snap Dragons, White Roses, White Lisianthus, Anthurium and Chrysanthemums need to be tended carefully before creating art out of them.

Flowers like Ruscus, Asparagus Ferns and Wax Flowers tend to fall off easily – Need to be a bit cautious, here as well

Flowers like Baby’s Breath, Butterfly Ranunculus, Dusty Millier, Delphinium, Eucalyptus, Astrantia, Sweet Peas, Caspia, Yarrow, Ferns and Rice Flower comewith less water content and hence easier to make art out of it.

Some flowers are bulkier like Queen Anne’s Face, Ranunculus, Spray Roses, Blushing Bride Portea, Carnations and Thistle are good once, the middle of the flower is removed

So, as an SME you have these options available and your potential customers who are interested in creating arts will look at these options.

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How can we dry flowers at home to preserve them?

One of the key pointers that any potential customer looks while buying dry flowers is to see if the flowers, once dried – can they be preserved at home or would they need any high-end systems?

Thankfully, it is a very simple process and the customer needs to look at only two aspects viz. moisture in the stem & flowers that can be preserved

Once these directions are clear, the TG will analyse only two more important aspects – Making a bouquet from these dry flowers and will they lose any colour?

If as a SME, you are able to convince your customers of these four aspects, then you are good to go and you would have added another set of solutions for your customers

A small depiction of what your potential customer is looking at

How to dry hibiscus flowers for tea?

One of the key dried flowers is Hibiscus. It has got many benefits and the tea made from it has multiple benefits. Some of them are highlighted below

Making the Hibiscus tea is a simple process that includes the following steps

1. Taking the petals out and removing the seeds
2. Rinsing it so that there are no insects
3. Drying it using a proper heater
4. Storing it, as per need

The pics below give the four steps that are involved

In addition to the benefits of Hibiscus tea’s advantages, Hibiscus has a long history of use as a medicinal herb and it is believed to be effective in the treatment of various health conditions

It aids in appetite loss, common cold, upper respiratory tract pain and swelling, stomach irritation, and heart and nerve disorders among others (Google)

How to dry hibiscus flowers for hair

In addition to all the above benefits, one of the key reasons a SME should have Hibiscus in its portfolio is because the women segment in the customer base uses Dried Hibiscus as a Hair Strengthener

It’s a huge market that can be tapped into for this benefit. Just like how simple is to make Hibiscus tea, Hibiscus oil can also be made in simple steps

The steps involved are as below:

1. Dry the petals
2. Boil it in water for 20 minutes
3. Cool it for half-an-hour
4. Mix it with Shampoo or use it directly

Steps below (Some pics):

As a SME, you need to understand the different aspects of marketing the Dry Flowers business

My App Development (MAD)’s Steps

We use a variety of techniques to determine your firms’ strengths and analyze the weakness. My App Development (MAD) provides solutions that will aid you at any start-up stage. Our products and services are applicable for any start up.

1. Web & Mobile App Development
2. Digital Marketing
3. Blockchain Development
4. Enterprise Software Development
5. NFT Marketplace Development
6. DevOps

Some exciting directions handled by us:

• Discover a Path by analysing your passion
• Identify unique strengths through various solutions
• Suggesting Affiliate Programs based on personality, interest & ability

You can review our team’s profile who will discuss with you in understanding your strengths and based on a customized solutions will provide the right direction

We have a vision of developing India into a strong country that provides cutting edge solutions for start-ups and transform the world, positively

Wishing you that you achieve all your dreams

It was an interesting event that happened in heartland of Tuticorin (where the Tamil movie SINGAM was made) – a few years back.

I was doing a workshop on Digital Marketing solutions and directions for an enterprising group of SMEs who are a part of the Tuticorin ICCI chapter Through the following ideas, I will aid you and your business to engage on these exciting directions that have started in the DM space

Digital Marketing Solutions

Digital Marketing comprises of two words viz. Digital and Marketing. So, a DM person has to have an understanding of both aspects. Hence, between D & M, it is critical that I would say that you need to have a good understanding of marketing as well.

Digital is a brilliant platform that can deliver the solutions that any marketer has in his/her mind. Therefore, it becomes pertinent to understand the old methods – MARKETING STRATEGIES and the new world – DIGITAL PLATFORMS

As a Digital Marketer, you need to understand that the orientation of the customers is based on an important concept of Adding Value

If you don’t take that effort, then all your efforts will be futile. There are two ways that you can embark on these strategies

The first one is called 3Vs and 1P strategy and the other one is called the 4-1-1 rule. Both these, effectively ensure that as a marketer, you provide the value – first and then pitch your product

One more aspect is you need to understand, that you have to look at the marketing landscape through a different prism. The picture below can give you a perspective, which is small deviation from the great marketer – Philip Kotler

NexGen Digital Marketing solutions

An important facet of DM is to know the key components of it and understand it from a view point of what was existing earlier.

As a marketer, you will be able to notice quite a bit of similarities between the earlier directions and what has DM brought to the fore

In the OFFLINE world, what was a SHOP, in the ONLINE world, it is a WEBSITE. That is the modification and so as a marketer the work is slightly different

Earlier, you had to make your shop better and have a quality Footfalls. Now, since you have a website in place, you need to do the same to your website – The term used here is Traffic

In order to achieve it, you have multiple marketing options and strategies available. As a marketer, in the offline world, your work started after the shop/service has been set-up. In the same way, you work on developing your website should be limited

So, as a DM person, I would recommend you to focus on Quality Traffic Generation which should be your focus area.

There are multiple strategies to achieve and the three key benefits over a traditional marketing system that the Digital platforms wins it hands down

1. Better ROI (Return on Investment)
2. Focussed Demographics
3. Clear Measurement

The traffic sources that can aid any DM person are:

1. Improving the website through Search Engine Optimization – SEO strategies
2. Marketing through – Email tools like Mail Chimp, Get Response etc.; Platforms like FB marketing, LinkedIn marketing etc. – Termed as Social Media Marketing (SMM); Google Ads – Termed as Search Engine Marketing (SEM)

As a marketer, you also need to understand some critical tools like Google Analytics and Google Search Console -GSC. (Earlier called as Google Web Master’s Tool – GWMT)

The other areas that you need to have a control on are

• Mobile Marketing
• Blogging
• Lead Generation and Management through Landing Page (LP) tools like Click Funnels etc.
• Affiliate Marketing through platforms like Amazon and others

Best Digital Marketing solutions

DM also has a very interesting option for making a parallel income in addition to your main business. This strategy is termed as affiliate marketing

The picture below gives you an idea of how this can be done

The three key steps involved in becoming a successful Affiliate Marketer are

1. Have a separate website that promotes products / services in your niche – You can use freelancers from Upwork or Freelancer (Good platforms where you should be able to find these resources)
2. Undertake effective DM strategies that will make the merchants / networks to look up
3. Reach out to those partners who are interested

This is one of the reasons, why DM solutions are looked as one of the effective routes to take your business forward

You can use this same strategy to identify Affiliate partners who can aid you in marketing as they can become an outsourced marketing agency for you.

Digital Marketing solutions for small businesses

One of the biggest benefits for a DM person is that they can assist all the fledgling departments of the SMEs (Small and Medium Enterprises) that are needed for proper functioning using the various DM strategies – listed above like SEO, SEM and SMM

It can also aid all departments like Human Resources, Operations / Manufacturing, Customer Relationship Management in addition to its core function – Marketing

Additionally, a few more important facets of how DM routes can aid SMEs are

• Can undertake all DM activities at a very minimal budget
• Can look at outsourcing in a different light
• Can expand nationally and internationally, quite easily
• Reach out to the right audience with a high LTV (Long Term Value)

Innovative Digital Marketing solutions

As a Digital Marketer, to bring in innovation to the SMEs, these are the elements that you should focus on

Analyse DM Tools	Create Content Calendar
Keyword Optimisation	Competitor Analysis
Create User Personas	Create Content Variety
Create Content Repurposing	FB Ads
LinkedIn Ads	Social Media Optimisation – SMO
Create Automation – Understand tools like Zapier	Influencer Marketing
YouTube Marketing	Quora Marketing
Understand other Social Media (SM) platforms	Email Marketing

Complete Digital Marketing solutions

DM solutions take care of all the critical needs of a business requirement. It encompasses some key elements listed below

• Saves time and effort
• Is highly flexible
• Produces real-time analysis
• Aids in instant feedback
• Is highly economical and impactful

Some key pointers to instil in the DM person’s mind so that they are able to address the important needs of their customers

• Customers have access to huge data and are able to share it with the world in a very fast and impactful manner
• Social engagements and E-Com have massively changed the interactions between the customer and retailer
• Expectation of a well-oiled PR (Public Relations) is the need of the hour. If it’s not there, the transition is very fast and you might lose out to your competition

One more important aspect to keep in mind is the knowledge of the influence of Internet in the Indian market – this is called INTERNET PENETRATION (658 million users in India, who have access to Internet)

As a marketer, you need to understand that there is a huge market available within India itself, but if you have an international presence, go for it

The picture below gives you an idea of various aspects of DM that are needed to make it a complete solution – so that you are able to engage with your customer during the entire buying cycle

360-degree Digital Marketing solutions

As a Digital Marketer, you need to have a proper and in-depth understanding of the key tools across different aspects of marketing. A visual representation of the different tools needed are mentioned below

These digital marketing solutions pertain to Indian SMEs (The small and medium businesses (SMEs) in India include 63.4 million units and accounts for nearly 30% of India’s GDP, employing about 460 million people. The sector also makes up for 33.4% of the India’s output in manufacturing, giving employment to around 120 million Indians, according to CII) and also to various sectors like the healthcare 

Through the DM strategies, you can attract customers across the entire marketing funnel, starting from ToFu (Top of the Funnel), passing through MoFu (Middle of the Funnel) and finishing at BoFu (Bottom of the Funnel)

The below information gives a pictorial representation

Integrated Digital Marketing (IDM)

The key facets of an IDM framework include the following. I am also highlighting a few critical aspects in each traffic source

• SEO
  • Working – It’s a 5-step activity
  • Keyword Research
  • Market positioning – Using search engines, other than Google like Bing / Yandex
  • Understanding Page Rank
• SMM
  • FB / Linked Ad network
  • YouTube marketing & Instagram posts
  • Other platforms like Twitter and Pinterest
• Email marketing – Understanding
  • Automation & Drip marketing
  • Blacklisting
  • Landing Pages (LP)
• SEM – Using Google Ads
  • Search, Display, Shopping
  • Video / App

As part of your IDM strategy, one of the key components is QUALITY CONTENT. To go ahead with this, it is important to define it in the first place

Content Marketing is a marketing technique of creating and distributing relevant & valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action (As defined by Simplilearn)

The following gives you an idea of the various parts of Content Marketing

The following table gives you an idea of SMEs having content marketing as part of their DM strategy

My App Development (MAD)’s Steps

We use a variety of techniques to determine your firms’ strengths and analyze the weakness. My App Development (MAD) provides solutions that will aid you at any start-up stage. Our products and services are applicable for any start up.

1. Web & Mobile App Development
2. Digital Marketing
3. Blockchain Development
4. Enterprise Software Development
5. NFT Marketplace Development
6. DevOps

Some exciting directions handled by us:

• Discover a Path by analysing your passion
• Identify unique strengths through various solutions
• Suggesting Affiliate Programs based on your firm’s personality, interest & ability

You can review our team’s profile who will discuss with you in understanding your strengths and based on a customized solutions will provide the right direction

We have a vision of developing the world into a strong mix of the right communities that provide cutting edge solutions for start-ups and transform the world, positively

If you want to talk to our CEO / meet him, you can book a Calendly meeting with him by clicking here

Wishing you that you achieve all your dreams