Dry Flowers exports in India accounts for close to INR 100 crores ever year. SMEs in India can take massive benefits out of it.
If you are a SME, then you can use various strategies to engage in this area and take advantage of it and take your business, forward
Through the following ideas, I will aid you and your business to engage on these exciting directions that have started in the Dry Flowers space
As a SME, you need to know that there are two types of flowers that can aid you in enhancing your business prospects and grow your revenues
When the flowers are fresh out of the plants, they are rich in moisture – but can be used for only few purposes, but when they are dried, it can aid in multiple business aspects that we will discuss going forward
Dry flowers for decoration
When flowers are dried, it makes for an excellent source for decoration at multiple places. It can be used in residential spaces, marriages and even gardens.
As a SME who is looking to enhance your revenues and improve your bottom line, these are different avenues that can aid you.
You can get into manufacturing or distribution of these dry flowers that are two types of business which can be something that as a SME that you can look at.
When decoration is made through dry flowers, aesthetics is at a different level and so as a marketer, you can reach out to a new target audience who might be looking at a different solution.
How to make dry flowers?
To make dry flowers, it is fairly a simple process –you just remove the water content from the flowers depending on your business. It could range from exotic to local species.
This could range from Roses / Hibiscus / Daises / Marigold / Lillie’s etc.
These dry flowers are needed to be made so that it can create a reasonable array of solutions as part of a SME’s offering and just not limited to one
Dry flowers can be made through natural and artificial means. It depends on lots of variables, but some key factors are budget and time. We will discuss this in future.
Dry flowers to buy
Your TG (Target Group) will end up buying dry flowers, as they will need for multiple reasons ranging from home decoration to parties
As a marketer or a business person, you need to available during the entire buying cycle, which is termed as the buying funnel
A potential customer will move from the AWARENESS stage to the TRANSACTION stage and you will need to provide the right information at the right time so that you are able to convert and have a better ROI (Return on Investment)
So basically, you need to ensure that you as a SME, take multiple actions at various points in time, so that you don’t lose out on potential opportunities
The below diagram gives you an idea (Even though its bit dated figures)
Dry flowers art
There are some important elements when it comes to creating an art out of dry flowers. You need to understand that each flower has a different moisture content that can make or break the art that comes out of it
Some flowers need extra care and extra time as they are differently made
Flowers that have higher water content like Snap Dragons, White Roses, White Lisianthus, Anthurium and Chrysanthemums need to be tended carefully before creating art out of them.
Flowers like Ruscus, Asparagus Ferns and Wax Flowers tend to fall off easily – Need to be a bit cautious, here as well
Flowers like Baby’s Breath, Butterfly Ranunculus, Dusty Millier, Delphinium, Eucalyptus, Astrantia, Sweet Peas, Caspia, Yarrow, Ferns and Rice Flower comewith less water content and hence easier to make art out of it.
Some flowers are bulkier like Queen Anne’s Face, Ranunculus, Spray Roses, Blushing Bride Portea, Carnations and Thistle are good once, the middle of the flower is removed
So, as an SME you have these options available and your potential customers who are interested in creating arts will look at these options.
How can we dry flowers at home to preserve them?
One of the key pointers that any potential customer looks while buying dry flowers is to see if the flowers, once dried – can they be preserved at home or would they need any high-end systems?
Thankfully, it is a very simple process and the customer needs to look at only two aspects viz. moisture in the stem & flowers that can be preserved
Once these directions are clear, the TG will analyse only two more important aspects – Making a bouquet from these dry flowers and will they lose any colour?
If as a SME, you are able to convince your customers of these four aspects, then you are good to go and you would have added another set of solutions for your customers
A small depiction of what your potential customer is looking at
How to dry hibiscus flowers for tea?
One of the key dried flowers is Hibiscus. It has got many benefits and the tea made from it has multiple benefits. Some of them are highlighted below
Making the Hibiscus tea is a simple process that includes the following steps
- Taking the petals out and removing the seeds
- Rinsing it so that there are no insects
- Drying it using a proper heater
- Storing it, as per need
The pics below give the four steps that are involved
In addition to the benefits of Hibiscus tea’s advantages, Hibiscus has a long history of use as a medicinal herb and it is believed to be effective in the treatment of various health conditions
It aids in appetite loss, common cold, upper respiratory tract pain and swelling, stomach irritation, and heart and nerve disorders among others (Google)
How to dry hibiscus flowers for hair
In addition to all the above benefits, one of the key reasons a SME should have Hibiscus in its portfolio is because the women segment in the customer base uses Dried Hibiscus as a Hair Strengthener
It’s a huge market that can be tapped into for this benefit. Just like how simple is to make Hibiscus tea, Hibiscus oil can also be made in simple steps
The steps involved are as below:
- Dry the petals
- Boil it in water for 20 minutes
- Cool it for half-an-hour
- Mix it with Shampoo or use it directly
Steps below (Some pics):
As a SME, you need to understand the different aspects of marketing the Dry Flowers business
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