An Amazing Guide – Digital Marketing (DM) Solutions for SMEs across the World

It was an interesting event that happened in heartland of Tuticorin (where the Tamil movie SINGAM was made) – a few years back.

I was doing a workshop on Digital Marketing solutions and directions for an enterprising group of SMEs who are a part of the Tuticorin ICCI chapter Through the following ideas, I will aid you and your business to engage on these exciting directions that have started in the DM space

Digital Marketing Solutions

Digital Marketing comprises of two words viz. Digital and Marketing. So, a DM person has to have an understanding of both aspects. Hence, between D & M, it is critical that I would say that you need to have a good understanding of marketing as well.

Digital is a brilliant platform that can deliver the solutions that any marketer has in his/her mind. Therefore, it becomes pertinent to understand the old methods – MARKETING STRATEGIES and the new world – DIGITAL PLATFORMS

As a Digital Marketer, you need to understand that the orientation of the customers is based on an important concept of Adding Value

If you don’t take that effort, then all your efforts will be futile. There are two ways that you can embark on these strategies

The first one is called 3Vs and 1P strategy and the other one is called the 4-1-1 rule. Both these, effectively ensure that as a marketer, you provide the value – first and then pitch your product

One more aspect is you need to understand, that you have to look at the marketing landscape through a different prism. The picture below can give you a perspective, which is small deviation from the great marketer – Philip Kotler

NexGen Digital Marketing solutions

An important facet of DM is to know the key components of it and understand it from a view point of what was existing earlier.

As a marketer, you will be able to notice quite a bit of similarities between the earlier directions and what has DM brought to the fore

In the OFFLINE world, what was a SHOP, in the ONLINE world, it is a WEBSITE. That is the modification and so as a marketer the work is slightly different

Earlier, you had to make your shop better and have a quality Footfalls. Now, since you have a website in place, you need to do the same to your website – The term used here is Traffic

In order to achieve it, you have multiple marketing options and strategies available. As a marketer, in the offline world, your work started after the shop/service has been set-up. In the same way, you work on developing your website should be limited

So, as a DM person, I would recommend you to focus on Quality Traffic Generation which should be your focus area.

There are multiple strategies to achieve and the three key benefits over a traditional marketing system that the Digital platforms wins it hands down

1. Better ROI (Return on Investment)
2. Focussed Demographics
3. Clear Measurement

The traffic sources that can aid any DM person are:

1. Improving the website through Search Engine Optimization – SEO strategies
2. Marketing through – Email tools like Mail Chimp, Get Response etc.; Platforms like FB marketing, LinkedIn marketing etc. – Termed as Social Media Marketing (SMM); Google Ads – Termed as Search Engine Marketing (SEM)

As a marketer, you also need to understand some critical tools like Google Analytics and Google Search Console -GSC. (Earlier called as Google Web Master’s Tool – GWMT)

The other areas that you need to have a control on are

• Mobile Marketing
• Blogging
• Lead Generation and Management through Landing Page (LP) tools like Click Funnels etc.
• Affiliate Marketing through platforms like Amazon and others

Best Digital Marketing solutions

DM also has a very interesting option for making a parallel income in addition to your main business. This strategy is termed as affiliate marketing

The picture below gives you an idea of how this can be done

The three key steps involved in becoming a successful Affiliate Marketer are

1. Have a separate website that promotes products / services in your niche – You can use freelancers from Upwork or Freelancer (Good platforms where you should be able to find these resources)
2. Undertake effective DM strategies that will make the merchants / networks to look up
3. Reach out to those partners who are interested

This is one of the reasons, why DM solutions are looked as one of the effective routes to take your business forward

You can use this same strategy to identify Affiliate partners who can aid you in marketing as they can become an outsourced marketing agency for you.

Digital Marketing solutions for small businesses

One of the biggest benefits for a DM person is that they can assist all the fledgling departments of the SMEs (Small and Medium Enterprises) that are needed for proper functioning using the various DM strategies – listed above like SEO, SEM and SMM

It can also aid all departments like Human Resources, Operations / Manufacturing, Customer Relationship Management in addition to its core function – Marketing

Additionally, a few more important facets of how DM routes can aid SMEs are

• Can undertake all DM activities at a very minimal budget
• Can look at outsourcing in a different light
• Can expand nationally and internationally, quite easily
• Reach out to the right audience with a high LTV (Long Term Value)

Innovative Digital Marketing solutions

As a Digital Marketer, to bring in innovation to the SMEs, these are the elements that you should focus on

Analyse DM Tools	Create Content Calendar
Keyword Optimisation	Competitor Analysis
Create User Personas	Create Content Variety
Create Content Repurposing	FB Ads
LinkedIn Ads	Social Media Optimisation – SMO
Create Automation – Understand tools like Zapier	Influencer Marketing
YouTube Marketing	Quora Marketing
Understand other Social Media (SM) platforms	Email Marketing

Complete Digital Marketing solutions

DM solutions take care of all the critical needs of a business requirement. It encompasses some key elements listed below

• Saves time and effort
• Is highly flexible
• Produces real-time analysis
• Aids in instant feedback
• Is highly economical and impactful

Some key pointers to instil in the DM person’s mind so that they are able to address the important needs of their customers

• Customers have access to huge data and are able to share it with the world in a very fast and impactful manner
• Social engagements and E-Com have massively changed the interactions between the customer and retailer
• Expectation of a well-oiled PR (Public Relations) is the need of the hour. If it’s not there, the transition is very fast and you might lose out to your competition

One more important aspect to keep in mind is the knowledge of the influence of Internet in the Indian market – this is called INTERNET PENETRATION (658 million users in India, who have access to Internet)

As a marketer, you need to understand that there is a huge market available within India itself, but if you have an international presence, go for it

The picture below gives you an idea of various aspects of DM that are needed to make it a complete solution – so that you are able to engage with your customer during the entire buying cycle

360-degree Digital Marketing solutions

As a Digital Marketer, you need to have a proper and in-depth understanding of the key tools across different aspects of marketing. A visual representation of the different tools needed are mentioned below

These digital marketing solutions pertain to Indian SMEs (The small and medium businesses (SMEs) in India include 63.4 million units and accounts for nearly 30% of India’s GDP, employing about 460 million people. The sector also makes up for 33.4% of the India’s output in manufacturing, giving employment to around 120 million Indians, according to CII) and also to various sectors like the healthcare 

Through the DM strategies, you can attract customers across the entire marketing funnel, starting from ToFu (Top of the Funnel), passing through MoFu (Middle of the Funnel) and finishing at BoFu (Bottom of the Funnel)

The below information gives a pictorial representation

Integrated Digital Marketing (IDM)

The key facets of an IDM framework include the following. I am also highlighting a few critical aspects in each traffic source

• SEO
  • Working – It’s a 5-step activity
  • Keyword Research
  • Market positioning – Using search engines, other than Google like Bing / Yandex
  • Understanding Page Rank
• SMM
  • FB / Linked Ad network
  • YouTube marketing & Instagram posts
  • Other platforms like Twitter and Pinterest
• Email marketing – Understanding
  • Automation & Drip marketing
  • Blacklisting
  • Landing Pages (LP)
• SEM – Using Google Ads
  • Search, Display, Shopping
  • Video / App

As part of your IDM strategy, one of the key components is QUALITY CONTENT. To go ahead with this, it is important to define it in the first place

Content Marketing is a marketing technique of creating and distributing relevant & valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action (As defined by Simplilearn)

The following gives you an idea of the various parts of Content Marketing

The following table gives you an idea of SMEs having content marketing as part of their DM strategy

My App Development (MAD)’s Steps

We use a variety of techniques to determine your firms’ strengths and analyze the weakness. My App Development (MAD) provides solutions that will aid you at any start-up stage. Our products and services are applicable for any start up.

1. Web & Mobile App Development
2. Digital Marketing
3. Blockchain Development
4. Enterprise Software Development
5. NFT Marketplace Development
6. DevOps

Some exciting directions handled by us:

• Discover a Path by analysing your passion
• Identify unique strengths through various solutions
• Suggesting Affiliate Programs based on your firm’s personality, interest & ability

You can review our team’s profile who will discuss with you in understanding your strengths and based on a customized solutions will provide the right direction

We have a vision of developing the world into a strong mix of the right communities that provide cutting edge solutions for start-ups and transform the world, positively

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